SEO Without Killing the Soul: Growth Tips for Highbrow Editorial Brands
I recently consulted on a highbrow music blog. Here are some tactics to help SEO on brands who are protective of their voice and writing style.
Some Thoughts on Working in Thailand as an SEO Consultant
I spent a month working in Koh Samui, Thailand. Here are my honest pros and cons from a professional and personal perspective.
Rethinking the Role of SEO Around B2B Content
I recently sat down with Jack Chambers-Ward from the Search With Candour podcast. I wrote up the key takeaways from our chat.
How To Stay Motivated as an SEO Consultant
A reflection on motivation in SEO and the unconventional journeys that keep many consultants engaged in a constantly evolving industry.
Total Recrawl: My Experience With the “Japanese Keyword Hack”
A breakdown of dealing with the “Japanese keyword hack” on a client site, covering how the spam attack works and the steps taken to recover search visibility.
How to Achieve SERP Dominance in China
A breakdown of a talk on maximising SERP real estate on Baidu and strategies behind building strong organic visibility in China.
Sunsetting Old Forum Content: Ideas for Managing Crawling & Indexing
A technical SEO guide to managing crawling and indexing on large forum sites, particularly when dealing with legacy content and sprawling thread structures.
How to Do Local SEO… In a Coastal Town in Kent
Reflections on applying local SEO in a small coastal town, covering practical tactics for improving visibility and competing in geographically constrained markets.
Comparing PPC & Organic Keyword Data: A Google Sheet Template
A simple Google Sheets template for comparing PPC and organic keyword data, helping SEO and paid teams uncover insights around rankings and conversions.
BrightonSEO Autumn 2021 Talk/Fantasy Football SEO Reporting Update
A summary of a BrightonSEO talk on using fantasy football statistics as inspiration for building more insightful and flexible SEO reporting frameworks.