Introducing the Many Front Doors Framework
Introducing The Many Front Doors: a framework for seeing every way customers find your brand, and deciding which doors to prioritise.
Technical SEO Traps to Watch Out for in Ecommerce Migrations: BrightonSEO Talk
A write-up of my talk at the April 2026 edition of BrightonSEO on technical SEO traps to watch out for in ecommerce migrations.
Vibe Coding (ugh) My Way to a Somewhat Automated (more ugh) Content Pipeline
An account of using Claude to build an automated WordPress content pipeline for a hobby website.
SEO Without Killing the Soul: Growth Tips for Highbrow Editorial Brands
I recently consulted on a highbrow music blog. Here are some tactics to help SEO on brands who are protective of their voice and writing style.
Some Thoughts on Working in Thailand as an SEO Consultant
I spent a month working in Koh Samui, Thailand. Here are my honest pros and cons from a professional and personal perspective.
Rethinking the Role of SEO Around B2B Content
I recently sat down with Jack Chambers-Ward from the Search With Candour podcast. I wrote up the key takeaways from our chat.
How To Stay Motivated as an SEO Consultant
A reflection on motivation in SEO and the unconventional journeys that keep many consultants engaged in a constantly evolving industry.
Total Recrawl: My Experience With the “Japanese Keyword Hack”
A breakdown of dealing with the “Japanese keyword hack” on a client site, covering how the spam attack works and the steps taken to recover search visibility.
How to Achieve SERP Dominance in China
A breakdown of a talk on maximising SERP real estate on Baidu and strategies behind building strong organic visibility in China.
Sunsetting Old Forum Content: Ideas for Managing Crawling & Indexing
A technical SEO guide to managing crawling and indexing on large forum sites, particularly when dealing with legacy content and sprawling thread structures.