Exploring the Baidu Analytics Built-In SEO Tools
A practical look inside Baidu Analytics and the built-in SEO tools available for analysing performance in the Chinese search ecosystem.
Core Web Vitals Niche Tip: Live Chat Script
A technical SEO tip on improving Core Web Vitals by delaying live chat scripts until a user interacts with the chat widget.
Measuring SEO ROI: A Google Sheet Reporting Template
A practical template for measuring SEO ROI by combining traffic, conversion and revenue data to better communicate the commercial impact of organic search.
Consolidating Redirect Chain Audits
A practical method for auditing redirect chains by consolidating crawl data into a single spreadsheet to quickly identify redirect inefficiencies.
SEO Reporting Tips for When the World Goes Wrong
Written in early 2020 amid the first covid lockdowns, a look at how SEO reporting can help diagnose performance issues.
Agency to In-House SEO Transition: Field Notes
Reflections on transitioning from agency to in-house SEO, exploring shifts in mindset, ownership of strategy and working within internal teams.