Having started my career in SEO after graduating with an English literature and language degree (quite some time ago), writing is probably my bread and butter. Whether it’s blogging, article writing or coming up with new content for a website, I’m always happy to dig in and get lost behind the keyboard or proverbial typewriter.
Of course it’s great to have a passion, and that’s all well and good on its own. However, without the foundations of robust keyword research data that provides an in-depth overview of a brand or industry’s organic landscape, any subsequent content writing may struggle when it comes to search engine visibility.
That’s why it’s crucial to align any flair for content writing with practical data-led research using a reliable toolset. Keyword research and content strategy are often one of the first things I look at when I start working with brands. It’s something I’ve covered countless times in my career from huge electronics giants with inventories running into the tens of thousands to specialist pet food brands with just a handful of products.
How I Can Help
My experience providing in-depth keyword research and content strategy for a multitude of brands covers:
- Identification of low-hanging fruit
- Content gap analysis
- Cannibalisation and duplicate content identification
- User intent analysis
- SEO copy and content writing
- Keyword segmentation for international SEO
- Competitor analysis
- Organic vs. PPC keyword analysis
If you have any questions about my experience in keyword research and content strategy or want to just have a discussion on the topic, feel free to get in touch.