International SEO

Much like other marketing disciplines, SEO requires a nuanced, localised approach when it comes to succeeding in international expansion.

Translating your site for your target markets won’t cut it alone. International SEO requires an understanding of regional search behaviour, geo-targeting markup as well as configuration towards global search engines specific to any given region. The latter is particularly crucial when considering Korean or Chinese SEO; the markets of which use completely different search engines altogether.

I have worked with many major brands in improving their global SEO visibility, brand presence and overall revenue outside their base regions. I have also worked with brands at the beginning of their international expansion journeys, aligning closely with key stakeholders to ensure smooth launching and sustained SEO success in new target markets.

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How I Can Help

Leaning on my experience working with global brands on large international SEO projects, I can help with:

International Site Structure

Understanding your site setup is key to informing international SEO strategy. Whether you’ve got separate country-specific ccTLDs, subdomains or an “all under one roof” subfolder setup, I can help identify best practice for international site structure and content ventures moving forward.

Local Competitor Analysis

Getting the lay of the land is vital at any stage of international growth. It’s likely that there are unique local competitors you’ll have to vie with alongside the usual global big hitters. I can assist in understanding the strengths and weaknesses of local competitors in your target market to identify gaps for growth.

Hreflang Auditing

The hreflang tag is vital in sending signals to search engines on what countries and languages your content is targeting, allowing for a better global user experience and overall visibility. I can assist with your team on mapping hreflang out from scratch or tidying up current hreflang implementation.

Multiregional Reporting

To monitor performance, and areas for growth, you’ll want detailed reports on individual market performance. Whether it’s fleshing these out into country-specific dashboards or combining a global view, I specialise in providing informative and actionable segmented international SEO reports.


International SEO Experience Snapshot

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  • Managed SEO operation covering EU performance across 32 markets, leading to substantial SEO growth in the region
  • Championed international SEO best practice by training local digital teams and holding regular workshops
  • Worked closely with Seoul HQ in tackling global content cannibalisation and hreflang markup issues
  • Site launches for growth regions Albania and North Macedonia
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  • Delivered international keyword research and content localisation projects in EMEA, APAC & Middle Eastern markets
  • Delivered in-depth technical SEO audit detailing thorough insight on international SEO setup
  • Consulted on Russia SEO best practice and Yandex Webmaster Tools setup
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  • Worked on growth of US site alongside key UK work through US-targeted content marketing campaigns
  • Delivered site structure and technical SEO best practice recommendations to support growth of US and EU sites