Rethinking the Role of SEO Around B2B Content
I recently sat down with Jack Chambers-Ward from the Search With Candour podcast. I wrote up the key takeaways from our chat.
General SEO
Here are my blogs that fall into the General SEO category.
How to Do Local SEO… In a Coastal Town in Kent
Reflections on applying local SEO in a small coastal town, covering practical tactics for improving visibility and competing in geographically constrained markets.
SEO Reporting Tips for When the World Goes Wrong
Written in early 2020 amid the first covid lockdowns, a look at how SEO reporting can help diagnose performance issues.
Agency to In-House SEO Transition: Field Notes
Reflections on transitioning from agency to in-house SEO, exploring shifts in mindset, ownership of strategy and working within internal teams.