Technical SEO Traps to Watch Out for in Ecommerce Migrations: BrightonSEO Talk
A write-up of my talk at the April 2026 edition of BrightonSEO on technical SEO traps to watch out for in ecommerce migrations.
Technical SEO
Vibe Coding (ugh) My Way to a Somewhat Automated (more ugh) Content Pipeline
An account of using Claude to build an automated WordPress content pipeline for a hobby website.
Total Recrawl: My Experience With the “Japanese Keyword Hack”
A breakdown of dealing with the “Japanese keyword hack” on a client site, covering how the spam attack works and the steps taken to recover search visibility.
Sunsetting Old Forum Content: Ideas for Managing Crawling & Indexing
A technical SEO guide to managing crawling and indexing on large forum sites, particularly when dealing with legacy content and sprawling thread structures.
Core Web Vitals Niche Tip: Live Chat Script
A technical SEO tip on improving Core Web Vitals by delaying live chat scripts until a user interacts with the chat widget.
Consolidating Redirect Chain Audits
A practical method for auditing redirect chains by consolidating crawl data into a single spreadsheet to quickly identify redirect inefficiencies.