I’ve had a few instances in recent years where I’ve had to work closely with paid search teams to optimise processes and resources in chasing after particular keywords with a view to respective organic and paid success. This has come more quickly to the fray at in-house roles in smaller, non-enterprise businesses where marketing teams … Read more
I was recently lucky enough to be asked to speak at BrightonSEO’s fringe event MeasureFest this past September where I manifested my recent blog post on Fantasy Football stats for SEO reporting into something hopefully a little actionable. The talk, which was both in-person and online (indeed the first in-person BrightonSEO event since before covid … Read more
On-off lockdowns throughout the 2020/2021 Premier League season allowed myself, like many others, more time on their hands than usual. While I tried to use the time productively where possible, this certainly wasn’t in a wholly consistent and logical manner. When the Premier League season kicked off again in September amidst rising coronavirus cases in … Read more
Baidu Analytics is a funny old tool. So is Baidu Webmaster Tools for that matter, though perhaps I’ll address that another time. For this post, I’m going to delve into some of the somewhat bizarre built-in SEO tools that exist within the Baidu Analytics (or Baidu Tongji/百度统计) suite. Are they helpful and insightful? To an … Read more
I’m currently in the privileged position of building up a site for a client from scratch as part of a wider rebrand. Despite the urgency to boil the ocean before the end of the mighty 2020, this has allowed me more of a voice than usual from the ground up with devs, creatives, product teams, … Read more
I recently sat down and a nice mid-lockdown chat with the Azeem Digital Asks Podcast. Azeem does some great work in the digital marketing space, with a particular emphasis on promoting diversity in the industry following a fascinating talk at BrightonSEO back in October this year. It was great to be a guest on Azeem’s … Read more
Accurately measuring SEO ROI is arguably one of the more challenging aspects of the role. Reporting back on positive stories such as growth in organic traffic, keyword rankings and overall improvement in search visibility is often the go-to for SEO specialists justifying their existence. However, this alone won’t fly in the eyes of many stakeholders … Read more
In this post, I’m going to take you through my own process of identifying and fixing redirect chains and chains and chains and chains. Redirect chains are a well-documented area of SEO that in most cases fall into a nice category of being a relatively low-hanging fruit opportunity that doesn’t require huge swathes of technical … Read more
2020 has been a bit mad for all of us so far. When it comes to SEO, the impact of COVID-19 has seen the industry respond with its own pandemic in the form of record levels of round-up blog posts that have spread across the SERPs at breakneck speed. These have been everything from “how … Read more
The agency vs. in-house SEO comparison is something that has been well covered from various angles in a number of SEO blog posts/articles/Reddit threads over the years. A quick Google search and you’ll find all you need in that department from a number of respected outlets and authoritative SEO professionals who have served time on … Read more