Core Web Vitals Niche Tip: Live Chat Script

I’m currently in the privileged position of building up a site for a client from scratch as part of a wider rebrand. Despite the urgency to boil the ocean before the end of the mighty 2020, this has allowed me more of a voice than usual from the ground up with devs, creatives, product teams, … Read more

Consolidating Redirect Chain Audits

In this post, I’m going to take you through my own process of identifying and fixing redirect chains and chains and chains and chains. Redirect chains are a well-documented area of SEO that in most cases fall into a nice category of being a relatively low-hanging fruit opportunity that doesn’t require huge swathes of technical … Read more