I had some fun towards the end of last year when a client of mine was an unfortunate victim to what is often known as the “Japanese keyword hack“, whereby autogenerated content and fake/cloaked affiliate pages are spun up in the host website and are often quickly indexed in search. I take some umbrage in … Read more
I recently had a bit of fun with a client who runs a huge, hulking forum on an old version of vBulletin. Forums can be a lot of fun to work with. However, they’re prone to causing SEO headaches in terms of URL threads getting out of hand, pagination, and indexing preference which in turn … Read more
I’m currently in the privileged position of building up a site for a client from scratch as part of a wider rebrand. Despite the urgency to boil the ocean before the end of the mighty 2020, this has allowed me more of a voice than usual from the ground up with devs, creatives, product teams, … Read more
In this post, I’m going to take you through my own process of identifying and fixing redirect chains and chains and chains and chains. Redirect chains are a well-documented area of SEO that in most cases fall into a nice category of being a relatively low-hanging fruit opportunity that doesn’t require huge swathes of technical … Read more