Technical Writing for SEO

I have a strong background in writing in a variety of forms.

I have been involved in the writing of in-depth, thought-leadership style guide pieces both under my own name and in the role of a ghostwriter for major agencies and brands.

You can get a taste of this over on my blog, which offers some written thought pieces. I have also built up a list of resources with links to in-depth guides and thought-leadership pieces on the China SEO niche, as well as articles I’ve had published over the years on SEO in general.

How I Can Help

I’ve written in-depth technical articles covering a wide array of SEO topics under both my own name and in a ghostwriting capacity for agencies and brands.

This has covered:

  • Best practices for enterprise SEO, covering areas such as running teams, agencies, managing budgets, working with stakeholders, and executing and scaling global SEO strategies
  • Technical SEO guides for large, complex sites
  • Modern-day keyword research techniques and optimising for user intent
  • Reputation management and product ownership from an SEO standpoint
  • Local SEO for businesses
  • Reporting and analytics best practices
  • International SEO and SEO for emerging markets
  • China SEO and guides to optimising for Baidu/Sougou
  • Google algorithm update guides and thought pieces on the future of SEO

Let’s Talk

I’m a senior SEO consultant with 15+ years experience supporting brands with organic
growth from technical foundations to content strategy and visibility across AI search
platforms.