Published SEO Articles

Below, I’ve listed a selection of some of the articles on SEO I’ve had published during the course of my career.

A lot of my publications previously focused on the China SEO niche, so I’ve built out a separate resource page for that which you can find here.

You can also check out uploads of presentations from talks I’ve given on my speaking page.

In addtion to the below, I’ve also had an extensive array of articles published across well-known agency and thought-leadership publications, albeit in a ghostwriting capacity. Find out more about my work in that department here.

AI Search is Here: Here’s How Brands Should Get Their Reporting Tech Stack Ready

An article on eCommerce Tech on how brands should approach their tech stack in the age of AI search.

VISIT ARTICLE->

Summer of SEO

I’m a regular contributor to Freddie Chatt’s Summer of SEO Newsletter. Make sure you sign up in time for the next round of actionable tips.

Interview with Uprankly on the Impact of AI on SEO

Part two of this collection is here.

I offer up a quick spiel on the potential impact of AI on SEO in lieu of the upcoming rollout of SGE alongside other industry people.

VISIT ARTICLE->

Interview with Sitechecker

This article details:

  • My journey into the world of SEO
  • SEO trends
  • Tips on content marketing best practices
  • Differences between Baidu and Google SEO
  • Tips for working with large ecommerce brands and enterprise SEO
VISIT ARTICLE->

The Future of SEO (PeoplePerHour)

This article details:

  • What a takes to make a career in SEO
  • My favourite aspects of the industry
  • Musings on what the future of SEO may look like
  • Advice for people looking to start a career in SEO
VISIT ARTICLE->

International Content Marketing: Localisation, not Translation (Builtvisible)

This article details:

  • Tips on using localisation and intercultural understanding for global content marketing efforts
  • Using idioms and linguistic quirks from the Chinese language to illustrate this and how to get international content marketing right
VISIT ARTICLE->

Let’s Talk

I’m a senior SEO consultant with 15+ years experience supporting brands with organic
growth from technical foundations to content strategy and visibility across AI search
platforms.