Keyword Research & Content Strategy

Having started my career in SEO after graduating with an English literature and language degree (quite some time ago), writing is probably my bread and butter. Whether it’s blogging, article writing or coming up with new content for a website, I’m always happy to dig in and get lost behind the keyboard or proverbial typewriter.

I align any flair for content writing with practical data-led research with a view to AI search readiness.

How I Can Help

My experience providing in-depth keyword research and content strategy for a multitude of brands covers:

  • Identification of low-hanging fruit
  • Content gap analysis
  • Cannibalisation and duplicate content identification
  • User intent analysis
  • SEO copy and content writing
  • Keyword segmentation for international SEO
  • Competitor analysis
  • Organic vs. PPC keyword analysis

Let’s Talk

I’m a senior SEO consultant with 15+ years experience supporting brands with organic
growth from technical foundations to content strategy and visibility across AI search
platforms.