International SEO

Much like other marketing disciplines, SEO requires a nuanced, localised approach when it comes to succeeding in international expansion.

Whether you’re considering entering a new market or want to improve your current global visibility, international SEO requires an understanding of regional search behaviour and configuration towards global search engines specific to any given region.

How I Can Help

Leaning on my experience working with global brands on large international SEO projects, I can help with:

  • International site structure recommendation
  • Local competitor analysis
  • Hreflang markup and auditing
  • Multiregional reporting

International SEO Experience Snapshot

  • Managed SEO operation covering EU performance across 32 markets, leading to substantial SEO growth in the region
  • Championed international SEO best practice by training local digital teams and holding regular workshops
  • Worked closely with Seoul HQ in tackling global content cannibalisation and hreflang markup issues
  • Site launches for growth regions Albania and North Macedonia
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  • Delivered international keyword research and content localisation projects in EMEA, APAC & Middle Eastern markets
  • Delivered in-depth technical SEO audit detailing thorough insight on international SEO setup
  • Consulted on Russia SEO best practice and Yandex Webmaster Tools setup
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  • Worked on growth of US site alongside key UK work through US-targeted content marketing campaigns
  • Delivered site structure and technical SEO best practice recommendations to support growth of US and EU sites

Let’s Talk

I’m a senior SEO consultant with 15+ years experience supporting brands with organic
growth from technical foundations to content strategy and visibility across AI search
platforms.