I’m using this blog post as an opportunity to break down a talk I gave at Search London on Feb 28th 2023. This was on the topic of maximising SERP real estate on China’s major search engine, Baidu. The talk doesn’t go into too much detail over ranking factors and algorithmic differences when it comes … Read more
Mordy Oberstein once again brought me back on to his SEORant Podcast to pick up our conversation from summer 2022 on all things China SEO. Following part one of our chat where we covered the overview of the SEO scene in China, we went into a bit more detail over hosting options in China, ICP licencing … Read more
I was lucky enough to be invited on the SEORant Podcast with Mordy Oberstein to discuss all things China SEO. Mordy runs a great regular podcast where he invites guests to chat all manner of SEO topics off the record and off-script and there are some fascinating conversations amidst his back catalogue. While it felt … Read more
Baidu Analytics is a funny old tool. So is Baidu Webmaster Tools for that matter, though perhaps I’ll address that another time. For this post, I’m going to delve into some of the somewhat bizarre built-in SEO tools that exist within the Baidu Analytics (or Baidu Tongji/百度统计) suite. Are they helpful and insightful? To an … Read more