China SEO

I spent five years working in China and am fluent in Chinese. During my career, I have helped Western brands tap into the Chinese search market and wider digital ecosystem.

With Google blocked in China since 2010, this leaves a unique challenge for brands wanting to take advantage of the huge organic opportunity in the region. This, coupled with the challenges of unique search algorithms and native toolsets presents a significant challenge.

How I Can Help

As a fluent Chinese speaker who has held a number of China SEO-focused roles, I offer support on:

  • Baidu Webmaster Tools Setup
  • Chinese keyword research
  • China search visiblity and competitor analysis
  • Overall brand and content positioning consulting

China SEO Experience Snapshot

  • Full Chinese keyword research and competitor analysis to inform Baidu content strategy
  • Accompanying technical SEO audit of existing CN site
  • Promotion and branding of Autodesk across key Baidu products to drive additional traffic
  • Technical SEO audit of Chinese site
  • On-page optimisation of key SEO elements across site to improve keyword ranking
  • Successful Baidu PPC campaign around key London Fashion Week collection release
  • Growth of brand fan following and sales through accompanying WeChat and Weibo account management
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  • Chinese keyword research project and on-page SEO recommendations to improve keyword rankings on Baidu
  • Chinese localisation of selected big content pieces and subsequent outreach and link placement on major 3rd party media publications

Let’s Talk

I’m a senior SEO consultant with 15+ years experience supporting brands with organic
growth from technical foundations to content strategy and visibility across AI search
platforms.